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The dashboard at the right is one of the important tools we provide Graphic Systems Group clients. It allows clients, in real time, to track the status of work they have underway with us, to better control costs and more crisply execute their marketing activities. This kind of instantaneous access to mission-critical information is what major marketers should expect from their production partners. Only Graphic Systems Group’s scale and sophistication can provide it. Graphic Systems Group has developed competencies that drive client value under the production agency model.
Execution
Ultimately, a production resource is no better than the consistent quality of the work it produces. This has inspired our pursuit of two operational objectives:
- To achieve a perfect quality record; and
- To be the most efficient provider of marketing production services in the marketplace.
According to recent benchmarks, Graphic Systems Group is achieving both of these goals.
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Process Optimization
Graphic Systems Group works in partnership with clients to optimize processes and their supporting practices and procedures. Our goal is to maximize efficiency and quality in pursuit of our client’s unique business objectives. This is not a one-time event but rather a way of doing business. It requires ongoing evaluation of our own work and employs the newest tools and technologies available in our industry. These efforts deliver to our clients substantial upfront savings as well as year-over-year efficiency increases as high as 50%.
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Quality Control
Graphic Systems Group has developed a unique quality assurance philosophy, “Question + Clarify + Confirm = Quality” (QCCQ), that it has built into all process steps and procedures. This approach, combined with clear and rigorous quality standards, global process controls and client- and program-specific graphic charters, has enabled Graphic Systems Group to lead the industry in product quality and achieve a 0% defect rate over tens of thousands of mechanicals.
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Flexibility
Graphic Systems Group fits the process to the client, not the client to the process. While production lifecycles share common elements, a universal solution has yet to be discovered. An important driver of benefits under the production agency model is the ability to leverage optimized modular processes, and create new processes as needed, within a flexible framework tailored to a client’s specific objectives. The larger the scale of production efforts, the greater the return on investment generated by these process adaptations.
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Transparency & Accountability
Many of Graphic Systems Group’s clients are public companies, often in highly regulated industries. They do business in complex, highly competitive environments and are subject to unrelenting scrutiny from every quarter. Graphic Systems Group understands the need for transparency and accountability, both as tools for good governance and as a means to stand beyond reproach with stakeholders. Graphic Systems Group has pioneered reporting tools that provide clients with timely on-demand reporting of effort, cost and progress across their entire production portfolio. This solution starts with an executive dashboard that allows stakeholders to drill down to the job level for detailed data.
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Partnering
The production agency model requires successful collaboration and coordination: with the client, its creative resources, and with fulfillment partners such as printers, publications and mailing services. This is particularly important at the outset of a relationship when production work is transitioning from a creative resource into the production agency environment. Graphic Systems Group maintains a culture of 360° cooperation and collaboration. Our internal performance evaluation criteria, our training structure, and our compensation structure foster and reward successful collaboration.
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