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NEW YORK -- June 10, 2008 -- Graphic Systems Group today announced that their Director of Digital Solutions will speak this week at DMA’s 2008 DM Days New York Conference & Expo (June 10-12, Javits Center in New York City). Gregory Floro, a graphic arts industry veteran since 1992, has been asked and accepted to speak at the session titled “The Key to Efficient Creative Execution: Marketing Asset Management” this Wednesday, June 11th (10:45 am). GSG is America’s leading production was recently recognized by Cygnus Publishing as the top studio on the East Coast in the annual ‘Best of the Best’ rankings for the third year in a row. For more information, go to www.gsgnyc.com.
Technical Conference attendees will experience best practices in critical workflow processes and examine color management, process automation, application features, collaboration tools, and more. There will be hands-on training on workflow processes and software applications on state-of-the-art workstations. The conference also includes keynotes and workflow reports, a supplier expo and a landmark technical study of digital printing.
The DMA Session: Efficient Creative Execution Using Marketing Asset Management
This session, titled “The Key to Efficient Creative Execution: Marketing Asset Management,” is comprised of marketers from companies that have deployed marketing asset management platforms - the critical database management platforms for content storage, retrieval and management of their online and offline marketing creative. The speakers will focus on how and why they selected their MAM platforms, the tradeoffs on price and functionality and their experience in the implementation process.
Attendees will learn about the critical features and functionality of marketing asset management software platforms. The session also aims to help managers discover how to structure comparative requirements for demonstrating evaluation purposes of marketing asset management vendors, and learn how marketing users use marketing asset management software to enable their marketing objectives. The session will be held from 10:45 to 11:40 am on Wednesday, June 11th.
GSG Quote
Ken Madsen, GSG President, notes, “Today’s marketer is tasked with expanding brand awareness and market shares, despite the constant lure of shrinking budgets and swelling costs. CMO’s are constantly seeking out more efficient channels and outlets. The Production Agency model provides marketers with a range of benefits, most of them measurable in terms of decreased costs and improved efficiency that enables CMO’s to better monitor and control resources. We believe this is a critical source of our continuing success, and a message that will resonate throughout this week’s DMA conference.”
About 2008 DM Days New York Conference & Expo
Direct marketers have a long history of adapting to technological and other marketplace changes. In today’s cutting-edge times it is not the change itself that sends companies into a frenzy, it is the pace and rate at which it all happens. Living in a world united by mouse clicks, text messages, and everything viral, the importance of “brand in hand” and staying current and connected is more essential than ever. DM Days is an opportunity to gain mastery over this evolving discipline. During a week of highly focused direct marketing, attendees will get a 360° view of marketing from acquisition and retention and online and interactive media to strategic visioning and brand and direct integration.
About GSG
GSG, located in the heart of New York City, is the America’s leading production agency and a primary advocate of Production Decoupling. According to the Association of National Advertisers (ANA), “Production decoupling is the separation of the business of production from creative development.” Since 1979, GSG has been called upon by top Fortune 500 companies such as Citibank, Elizabeth Arden, Maybelline, Revlon, Estée Lauder, NBC, and Colgate Palmolive for their expertise in production. Located in a 40,000 sq. foot facility on Union Square, GSG provides marketers with a range of benefits, most of them measurable in terms of decreased cost and improved efficiencies. Using their landscape of offerings, GSG has prospered in supporting both their clients and their client’s agency with superior quality, accelerated turnaround, and project cost savings. GSG can be found online at http://www.gsgnyc.com.
Copyright 2008. All brand names and product names are the property of their respective owners and may or may not be trademarked.
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